The Toyota logo font is Avenir. The wordmark uses a clean geometric sans serif with balanced proportions and modern letterforms. Avenir gives the brand a professional, reliable, and contemporary appearance that fits its global automotive identity. Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of December 2019, was the tenth-largest company in the world by revenue.